Another reason the MBTI is so popular is that it has been well-marketed. The MBTI offers 16 personality types that are relatively intuitive to understand, and that’s attractive to people. It creates common ground and communities and, more extremely, functions as a mechanism for survival. That means we like being put into identifiable groups whether that be through a shared interest (being a Star Wars fan) or shared background (being from a certain part of the country or world). One reason is that humans have an innate need for self-categorization. Campion: The MBTI is popular for at least two reasons. Emily Campion to draw upon her knowledge and expertise. The method many have landed on is the Big 5 Personality Traits commonly known as OCEAN or CANOE.įor a better understanding of the differences between Myers-Briggs (MBTI) and OCEAN, we reached out to a leader in the Industrial Psychology field, Dr. Scientists have spent decades developing, researching, and testing a more comprehensive model for measuring personality that gives a fuller picture of who a person is. But the show’s claims are not without merit. Are the concerns raised in the above clip over-simplified for entertainment purposes? Of course.
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